Black beauty brand founder Deidra Smith, of MDee Beauty (and other businesses), says she relies on paraben-free ingredients to pamper lips, including vitamin E, shea butter and avocado oil to improve the condition of lips, keeping them smooth and moisturized, for long-lasting results. Appealing to women of all nationalities and ages, Smith set out to find a product that felt and looked good—and created a variety of lipsticks, matte liquid lipsticks, lip stains and lip glosses, something for everyone ($12-$19 each).

More info: www.e-merchonline.com/store/mdee-beauty